SEC Questionnaire
Purpose: By completing the SEC questionnaire you use discipline and logical thought to lay out your vision and plans for a successful SEC project.
Responsibility: It is the responsibility to of each SEC President to get this information. The SEC President can delegate[1] responsibility as he or she sees fit.
General:
1. School name?
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2. How many members are in the SEC?
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3. What are the leadership positions and which students occupy them? (i.e. Paul Mukasa – SEC President)
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Social Impact:
1. What is the social mission of the SEC? (What is the positive impact you want to see in the community?)
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2. Why did you choose this SEC project?
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3. What other community problems might you want to address in the future?
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Business Model:
1. What is the business? (i.e. growing tomatoes)
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2. Why did you select this business?
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3. What are your competitive advantages[2], if any?
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4. What is the economic mission of this project? (i.e. to sell tomatoes to the school at a cheaper price than the vendors[3] in town. Profit will be invested into the SEC and the SEC’s social mission).
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Target Market Analysis:
1. Target markets:
a. What is the size of the market you are targeting (i.e. since you cannot sell to ALL tomato consumers[4] – which specific tomato consumers are you targeting?)
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b. Who are the major customer groups? (i.e. individuals, businesses, students)
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c. Who is currently filling this need, if anyone? (i.e. are there many other tomato vendors?)
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d. Should you try to make your target market bigger? If so, how?
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e. Do you think there will be any changes within your target market? (i.e. will people stop eating tomatoes and start eating avocados?)
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2. Competition:
a. Who are your main competitors?
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b. What are their advantages?
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c. What are their weaknesses?
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d. What are your challenges to entering this business? (i.e. if you enter the tomato-selling business all vendors will collude[5] and drop prices to a point whereby its not profitable for the SEC to make money)
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Price:
1. What is the price for your products?
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2. How did you arrive at that price?
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3. Is your product a high volume[6] / low margin[7] product – or – a low volume / high margin product?
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4. Is there anything you can do to make your product / service more lucrative / profitable?
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Marketing and Sales Activities:
1. Overall marketing strategy[8]? (i.e. How will you introduce your goods / services to your target market?)
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2. Sales force - who will sell your product or service?
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Operations:
1. Operating competitive advantages?:
a. Techniques[9]?
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b. Experience?
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c. Labour?
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2. What are your distribution channels? (i.e. how will you physically bring your good / service to your customers?)
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3. Suppliers:
a. Who will give your organization the necessary equipment (tools, resources) to implement your project?
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b. Can you find cheaper suppliers?
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Funding Requirements and Their Uses:
1. Initial funding requirements (“start-up” capital):
a. Amount?
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b. Uses?
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c. Timing? (i.e. when are these funds needed?)
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d. How are you currently funding your project?
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e. How close are you to reaching your goals?
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2. Ongoing funding requirements:
a. Amount?
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b. Uses?
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c. Timing? (i.e. when are these funds needed?)
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d. How are you currently funding your project?
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Resource Mapping:
1. What are the resources available to your SEC? (i.e. labor, land, school / community support, distribution channels)
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2. What are the resources available to your school that give you a sustainable competitive advantage? (i.e. Sir Tito Winyi, a secondary school in Hoima, is situated on over 300 acres of farmable land, much of which is not being used for agricultural purposes.)
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Thank You!
[1] Delegate - To commit or entrust to another person.
[2] Competitive Advantage - A condition that allows a company to operate in a more efficient or more profitable manner than its competitors.
[3] Vendor - A person or group that sells products and services for a profit.
[4] Footnote - A person or organization that used products or services.
[5] Collude - To work together in a fraudulent / unethical manner.
[6] Volume - A quantity or amount.
[7] Margin - The difference between the cost and the selling price.
[8] Strategy - A plan, method, or series of actions for obtaining a specific goal or result.
[9] Technique - A method for accomplishing a goal.
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